Download PDF How Cars Faced the Market - Grille Design Continuity

How Cars Faced the Market – Grille Design Continuity

by Donald Pittenger.

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  • File Size: 72791 KB.
  • Print Length: 512 pages.
  • Language: English.

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Description of How Cars Faced the Market – Grille Design Continuity:

How Cars Faced the Market – Grille Design Continuity

This book deals with automobile grilles and other details of the “face” or front end of a car. Facial appearance has long been an important consideration in the automobile industry because it is a major means by which people – especially potential buyers – identify makes of cars. Over the years, different brands (actually their management, stylists, marketing and advertising personnel and consultants) have taken varying approaches to continuity of styling themes for fronts of their cars. The degree of such continuity is the theme of this book. More than 30 brands are dealt with here, some sketchily, others in detail, depending on the points needed to be made. In most cases, there is considerable model-year coverage for American cars from the late 1940s to the early 1960s. That is because this was the time when styling evolution largely ended, when cars received so-called “envelope” bodies where fenders and other items were no longer the clearly distinct objects they were before. Therefore stylists began to grapple with new themes that were more fashion-related than having to do with goal-related lines of body development. Chapters are ordered alphabetically by brand, so readers are urged to first read the Introduction and then skip around the chapters depending upon their interest in the various makes of cars.

Source: Amazon.com

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